a
chance to scope out new trends in the world of fashion,
and read amusing stories about other people’s
successes and misfortunes.
This hunger for light entertainment
is common to everyone, but women’s magazines know
how to package all of this information in a format that
is pleasing and appealing to women. Futhermore, reading
a woman’s magazine means spending a few precious
hours in a world where a woman is the most important
element, something that most women crave but rarely
find. After all, men have their own domains in the form
of exclusive boy’s clubs, golf courses, violent
video games, and other entertainment venues where women
are not involved. Women’s magazines are a paper
form of the same exclusivity, a world where men are
simply not the primary consideration.
Finally, a woman’s magazine
provides a valuable service to all women: advice on
personal matters in complete privacy. Witness the upsurge
of columns that provide relationship advice, address
health queries, and talk about issues that can sometimes
be too sensitive to be discussed with a friend or family
member. Women’s magazines bring these topics out
into the open with no judgment and no negativity, just
friendly support and useful help. This can be extremely
empowering to a woman who is facing a difficult situation,
and letters columns in many women’s magazines
will start with the words “Thank you, you saved
my life by printing that article. When I read it, I
was inspired to go out and find help for my problem.”
This is a plus point that no amount of celebrity articles
or endless pictures of shoes can detract from.
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